Buyer Behaviour assignment on Huawei Mate 20
Purpose: Teams of approximate 4 students will work together to analyse a new mobile phone from the perspective of a consumer and marketer. The Huawei Mate20 has been making some good gains in the market since its launch. You will be required analyse various buyer behaviour concepts (see required structure) in relation to the iMate 20 and then consider recommendations to competitors of the iMate 20. Students can refer to the following article for details of the iMate 20: https://www.techradar.com/au/reviews/huawei-mate-20. Introduction The purpose of the report is to understand the buyer behaviors with the impact of external and internal influences of the consumers of Huawei iMate 20. The report starts with providing a detailed view of the segmentation, targeting and the positioning of the iMate 20 for better understanding the customers of iMate 20. The report then follows the feature of the iMate 20 that contributes towards the achievement of satisfaction of customers. Th...